DIGISTAINABILITY - Digital and Sustainable Marketing Skills

Free Micro-Credential Courses for Marketing Students or Professionals

Sustainable Intelligence

Demonstrate the ability to analyse complex market systems from the lenses of sustainability, anticipate sustainability-driven trends, and design foresight-based sustainable marketing strategies

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Digital marketing analytics dashboard on laptop

Circular Marketing and Responsible Innovation

Apply circular-economy and sustainable resource-stewardship principles to develop low-impact marketing offerings and innovation pipelines

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Ethical and Inclusive Marketing Communication

Design and evaluate transparent, inclusive, and ethical communication strategies that enhance social impact and brand trust, promoting sustainability.

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Sustainability Certification and Marketing Accountability

Integrate global sustainability standards, certifications, and reporting frameworks into marketing governance and branding.

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Sustainability metrics and growth charts

Sustainable Marketing Leadership and Advocacy

Develop leadership skills and advocacy capabilities to drive sustainable marketing practices and policies within organizations and industries.

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Digital Ethics and Consumer Trust in Marketing

Examine the ethical implications of digital marketing practices and their impact on consumer trust and privacy.

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Materials for Marketing Trainers: Train the Trainers

Sustainable Business Insight

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Integrated Sustainable Practices

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Strategic Communication, Analysis and Evaluation

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About the Project

Digistainability is a KA220-HED ERASMUS+ project aimed at addressing the challenges of sustainability and digitalization in the marketing sector in Europe.

It focuses on identifying essential digital and sustainability competencies for marketing professionals, adapting curricula for higher education and vocational training, and offering specific training courses.

The main activities include the analysis of needs and gaps, the development of educational materials, the adaptation of curricula, and the implementation of a micro-credentialing system to certify new competencies.

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